In recent months, the buzz around Truth Social has captured the attention of many, as it stands as former President Donald Trump's ambitious foray into the world of social media. Designed as a counterpoint to mainstream platforms, Truth Social represents a significant shift in the digital landscape.

The emergence of Truth Social is a direct response to Trump's ban from major social media sites like Twitter and Facebook after the Capitol riots on January 6, 2021. As a result, Truth Social has become a topic of interest not only for Trump supporters but also for those curious about its impact on digital communication and political discourse. The platform, launched by Trump Media & Technology Group (TMTG) in February 2022, positions itself as a 'Big Tent' social media platform that encourages open, free, and honest global conversation without discrimination against political ideology. This has attracted users who feel marginalized by existing platforms. Key features of Truth Social include its user interface, which closely mimics that of Twitter, and its promise of minimal content moderation compared to its competitors. However, Truth Social has faced hurdles, from technical issues at launch to questions about its financial viability and sustainability. Additionally, the platform's reliance on Trump’s personal brand raises questions about its long-term success if he moves away from active participation.